Courses — 06

The Consulting Playbook

Everything I know about running a consulting practice: positioning, diagnosis, proposals, pricing, delivery and the client relationships that renew themselves. For consultants, fractional executives and experts monetizing judgment.

Self-paced · Level: Advanced

What you will master

  • 01

    Position on a problem, not a profession

  • 02

    Run diagnoses that sell the engagement for you

  • 03

    Price on value with three-option proposals

  • 04

    Deliver so the work is visible, not just good

  • 05

    Turn engagements into retainers and referrals

Curriculum

  1. 01

    Positioning: the problem you own

    Module 1
  2. 02

    The diagnostic engine

    Module 2
  3. 03

    Proposals and value pricing

    Module 3
  4. 04

    Delivery: cadence, artifacts, visibility

    Module 4
  5. 05

    The renewal machine: retainers and referrals

    Module 5
  6. 06

    Running the practice: pipeline, capacity, boundaries

    Module 6